{"title":"PERMING \u0026 STRAIGHTENING","description":"\u003cp\u003eBrowse our PERMING \u0026amp; STRAIGHTENING collection. New Arrival.\u003c\/p\u003e","products":[{"product_id":"proclere-impression-perm-neutraliser-1000ml-tinted","title":"Proclere Impression Perm \u0026 Neutraliser 1000ml - Tinted","description":"\u003cp\u003e\u003cstrong\u003eA perming lotion and neutraliser for normal hair.\u003c\/strong\u003e Dependable, adaptable, controllable. For professional use only.\u003c\/p\u003e","brand":"PROCLERE","offers":[{"title":"Default Title","offer_id":48780692619509,"sku":"xge1787962723548","price":24.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/proclere-impression-perm-neutraliser-1000ml---tinted_1.jpg?v=1787962728"},{"product_id":"natural-styling-hydrowave-glamour-wave-perm-80ml-no1","title":"Natural Styling Hydrowave Glamour Wave Perm 80ml - NO.1","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eCatch the Hydrowave for a perfect perm!\u003c\/p\u003e\n\u003cp\u003eSchwarzkopf Natural Styling Glamour Wave perm is built on Schwarzkopf's innovative Hydrowave technology that's designed to lock structural moisture into the hair. The secret is Aloe Vera which penetrates and protects the hair during perming, preserving 15% more moisture in the hair thus increasing the bounce and flexibility of the curls.\u003c\/p\u003e\n\u003cp\u003eThis combines with hydrolysed silk protein in the Glamour Wave formula to produce a soft, glamorous perm simply rolling in luxurious silky-smooth curls and waves. This is achieved because the tiny size of the protein particles means they can penetrate deeper into the hair shaft to fill it with beautiful softness and condition.\u003c\/p\u003e\n\u003cp\u003eSchwarzkopf Natural Styling Glamour Wave - comes in 3 strengths:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0 (resistant hair)\u003c\/li\u003e\n\u003cli\u003e1 (normal hair)\u003c\/li\u003e\n\u003cli\u003e2 (tinted\/highlighted hair)\u003c\/li\u003e\n\u003c\/ul\u003e\nA Natural Styling perm will last for up to 12 weeks. Comes in an 80-ml bottle. Neutraliser sold separately.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"SCHWARZKOPF","offers":[{"title":"Default Title","offer_id":48780692685045,"sku":"fdw1787962724380","price":2.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/natural-styling-hydrowave-glamour-wave-perm-80ml---no1_1.jpg?v=1787962729"},{"product_id":"hair-tools-perm-rubber-round-short-50-60619","title":"Hair Tools Perm Rubber Round Short (50) - 60619","description":"\u003cp\u003ePack of 50 perm curler rubbers in 4 different shapes and lengths.\u003c\/p\u003e","brand":"HAIRTOOLS","offers":[{"title":"Default Title","offer_id":48780694094069,"sku":"kgn1787962733433","price":1.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/hair-tools-perm-rubber-round-short-50---60619_1.jpg?v=1787962737"},{"product_id":"idhair-black-magic-o-perm-85ml-bottle","title":"IdHAIR Black Magic O Perm 85ml Bottle","description":"\u003cp\u003eIdHAIR Black Magic Perm Bottle 85ml0: Normal hair or resistant hair.1: Normal or coloured hair.2: Porous, coloured or bleached hair. Cover the hair with a plastic cap and a towel after the application. Application time max. 10. min. The hair must never become dry during this process. After the application time' rinse the hair for 7-10 minutes (Long hair up to 15 min). Make sure that all of the product is rinsed out to avoid unwanted odour.\u003c\/p\u003e","brand":"IDHAIR","offers":[{"title":"Default Title","offer_id":48780694651125,"sku":"svz1787962738201","price":4.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/idhair-black-magic-o-perm-85ml-bottle_1.jpg?v=1787962742"},{"product_id":"hair-tools-perm-rubbers-flat-50-short-60621","title":"Hair Tools Perm Rubbers Flat (50) Short - 60621","description":"\u003cp\u003e\u003cstrong\u003ePack of 50 perm curler rubbers in 4 different shapes and lengths.\u003c\/strong\u003e\u003c\/p\u003e","brand":"HAIRTOOLS","offers":[{"title":"Default Title","offer_id":48780694880501,"sku":"niu1787962738073","price":1.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/hair-tools-perm-rubbers-flat-50-short---60621_1.jpg?v=1787962742"},{"product_id":"idhair-black-magic-neutraliser-1000ml","title":"IdHAIR Black Magic Neutraliser 1000ml","description":"\u003cp\u003eThe IdHAIR Black Magic Neutraliser has been developed to stop the chemical process in the hair and lock the curls for a perfect result. Suitable for all hair types.\u003c\/p\u003e","brand":"IDHAIR","offers":[{"title":"Default Title","offer_id":48780695109877,"sku":"bvx1787962741257","price":11.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/idhair-black-magic-neutraliser-1000ml_1.jpg?v=1787962745"},{"product_id":"idhair-black-magic-1-perm-85ml-bottle","title":"IdHAIR Black Magic 1 Perm 85ml Bottle","description":"\u003cp\u003e0: Normal hair or resistant hair.1: Normal or coloured hair.2: Porous, coloured or bleached hair. Cover the hair with a plastic cap and a towel after the application. Application time max. 10. min. The hair must never become dry during this process. After the application time, rinse the hair for 7-10 minutes (Long hair up to 15 min). Make sure that all of the product is rinsed out to avoid unwanted odour.\u003c\/p\u003e","brand":"IDHAIR","offers":[{"title":"Default Title","offer_id":48780695404789,"sku":"wgv1787962741619","price":4.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/idhair-black-magic-1-perm-85ml-bottle_1.jpg?v=1787962746"},{"product_id":"idhair-black-magic-2-perm-85ml-bottle","title":"IdHAIR Black Magic 2 Perm 85ml Bottle","description":"\u003cp\u003e0: Normal hair or resistant hair.1: Normal or coloured hair.2: Porous, coloured or bleached hair. Cover the hair with a plastic cap and a towel after the application. Application time max. 10. min. The hair must never become dry during this process. After the application time, rinse the hair for 7-10 minutes (Long hair up to 15 min). Make sure that all of the product is rinsed out to avoid unwanted odour.\u003c\/p\u003e","brand":"IDHAIR","offers":[{"title":"Default Title","offer_id":48780695437557,"sku":"tec1787962742802","price":4.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/idhair-black-magic-2-perm-85ml-bottle_1.jpg?v=1787962747"},{"product_id":"tricette-classic-curl-perm-neutraliser-1000ml-no1","title":"Tricette Classic Curl Perm + Neutraliser 1000ml - No.1","description":"\u003cp\u003e\u003cstrong\u003eProcesses and captures curls.\u003c\/strong\u003e Suitable for all types of hair. Advanced technology ensures gentle processing for strong and healthy hair.\u003c\/p\u003e","brand":"TRICETTE","offers":[{"title":"Default Title","offer_id":48780696486133,"sku":"slc1787962750049","price":10.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/tricette-classic-curl-perm-neutraliser-1000ml---no1_1.jpg?v=1787962754"},{"product_id":"pro-care-speedfix-neutraliser-4000ml","title":"Pro-Care Speedfix Neutraliser 4000ml","description":"\u003cp\u003e\u003cstrong\u003eQuickly processes and captures curls.\u003c\/strong\u003e Suitable for all types of hair. Advanced technology ensures gentle processing for strong and healthy hair.\u003c\/p\u003e","brand":"TRICETTE","offers":[{"title":"Default Title","offer_id":48780697895157,"sku":"jkz1787962752881","price":9.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/pro-care-speedfix-neutraliser-4000ml_1.jpg?v=1787962757"},{"product_id":"pro-care-speedfix-neutraliser-1000ml","title":"Pro-Care Speedfix Neutraliser 1000ml","description":"\u003cp\u003e\u003cstrong\u003eQuickly processes and captures curls.\u003c\/strong\u003e Suitable for all types of hair. Advanced technology ensures gentle processing for strong and healthy hair.\u003c\/p\u003e","brand":"TRICETTE","offers":[{"title":"Default Title","offer_id":48780697993461,"sku":"qaz1787962754227","price":6.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/pro-care-speedfix-neutraliser-1000ml_1.jpg?v=1787962759"},{"product_id":"schwarzkopf-natural-styling-hydrowave-creative-gel","title":"Schwarzkopf Natural Styling Hydrowave Creative Gel","description":"\u003cp\u003eThe secret of perfectly defined curlsÃ. Regardless of the individual hairstyle, moisture is the key when using solutions to achieve curls, texture and waves. Natural Styling Hydrowave is the new waving regime that contains Aloe Vera, which maintains the hair's natural moisture balance with 15% more moisture. Form a style just the way you want it! Natural Styling is the complete forming system with innovative products focused on performance and ultimate care. It provides a full range of products to fulfil the needs of the latest trends for curl and movement. Glamour Wave uses a specially designed formula containing a unique combination of Hydrolysed Silk Protein and moisturising Hydrowave Technology to provide soft and luxuriously silky smooth curls and waves that last up to 12 weeks. The perm has grown up and is back for good.\u003c\/p\u003e","brand":"SCHWARZKOPF","offers":[{"title":"Default Title","offer_id":48780698681589,"sku":"squ1787962758618","price":6.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/2308\/9909\/files\/schwarzkopf-natural-styling-hydrowave-creative-gel_1.jpg?v=1787962763"},{"product_id":"tricette-classic-curl-herbal-perm-1000ml","title":"Tricette Classic Curl Herbal Perm 1000ml","description":"\u003cp\u003e\u003cstrong\u003eProcesses and captures curls.\u003c\/strong\u003e Suitable for all types of hair. 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